Google is looking to hire a national director of ad sales for its fledgling television initiatives, according to AdAge. Google’s plan: buy up scatter inventory that’s not available in advance during the upfronts, and which changes value based on changing demand throughout the year. Efforts on the YouTube front, meanwhile, are proceeeding with an indie […]
Google is wrapping up a two-day sales meeting in DC today, where it hopes to convince federal contractors, engineers and the military that Google is ready to take on more government work. Google has been selling products to the U.S. government for about three years. One of those products is Google Earth, which the military […]
Following the news that YouTube has signed its first post-acquisition filtering licensing agreement with an indie label, here’s a chart depicting its decision-making process. It’s a work in progress. Leave your suggestions in the comments.
Google has a first amendment right to reject ads, a Delaware federal court ruled last week. The decision to dismiss several complaints against Google, Microsoft and Yahoo reaffirms that search engines have an “editorial right” to reject any advertisements it finds objectionable. Furthermore, since search engines are not state entities, they do not impinge upon […]
Who knew that Google Watch had a German cousin of the same name? Guten tag meine freunde, wie geht’s?
Google is prepared to offer advertisers more information about the sites where their PPC ads appear. Buried on the second page of this New York Times article about contextual ad firm Quigo is the news that Google will begin reporting on which sites each advertisement runs. Advertisers in the Google networks will soon be able […]
Even as YouTube finds itself embroiled in copyright controversy, corporate parent Google is expanding its video AdSense relationships to include The Wall Street Journal, Conde Nast and Sony BMG among others. Short videos from those content companies are now appearing alongside relevant content on sites that sport AdSense. A video ad often follows. You can […]
Start the Google vs. Microsoft organ grinder again, because the search giant is going after the software king’s most lucrative market: The desktop. After years of competing on the fringes of Microsoft’s desktop software business, Google is announcing today a new premier edition of Google Apps for Your Domain (now just Google Apps) that includes […]
Google has been acting as if it controls an inelastic product–that is, that YouTube has no substitutes and therefore the content companies will be forced to negotiate deals with favorable terms for Google. For the past several months, Google’s assumptions have been true. There hasn’t been a service that could match YouTube’s reach and the […]
Google Video and Google Blog Search have experienced triple digit percentage growth in traffic in the past year, while Froogle, Local, Directory, Alerts and Local have lost traffic, according to analysis from traffic research firm Compete. Google Scholar and Google Desktop also experienced triple digit percentage growth, despite reports of the latter’s vulnerability to cross-site […]