Rob Enderle

About

Rob Enderle is a principal at Enderle Group. He is a nationally recognized analyst and a longtime writer for eWEEK and Pund-IT. Enderle is considered one of the top 10 IT analysts in the world by Apollo Research, which evaluated 3,960 technology analysts and their individual press coverage metrics.

Lenovo’s ThinkReality A3 Smart Glasses: Beginning of a Desktop Revolution?

Lenovo has been pushing the innovation button of late, and at CES 2021, they didn’t disappoint anyone. But the most interesting product they launched was the ThinkReality Glasses A3. This solution is the first iteration of an enterprise-grade head-mounted display. Like flat panels revolutionized PCs–incredibly portable PCs–I think head-mounted displays could revolutionize the next generation […]

2020 and CEO Bob Swan’s Impressive Year at Intel

When Bob Swan, Intel’s CEO, took over the company from beleaguered Brian Krzanich in 2018, it looked like he had inherited a train wreck. But he appeared to hit the ground running since he had been CFO and knew where all the bodies were buried. He had to rebuild the company that had been ravaged […]

Laptops that Defined 2020 and their Respective Makers

As we reach the end of the year, I like to first look back at the products that I think helped define a segment and then look forward to what I think will define the next year.  2020 was a year defined by the COVID-19 pandemic, but the products that came out this year were […]

Tech Topics to Safely Discuss Over the Holidays

Families gather over the holidays, even though the Centers for Disease Control and Prevention strongly suggest they don’t. I’m thinking there is another reason to consider not gathering, and that is because political discussions could end badly, particularly here in the U.S. So I figured I’d pick three relatively safe conversations to have that aren’t […]

Qualcomm’s Most Interesting New Smartphone Feature

This week was a depressing one for the analysts who cover the smartphone market. Traditionally we fly to Hawaii to attend the Qualcomm event, where we get a sense of what new features the premium phones will have in the next year. Thanks to COVID this year, we got a box with things that reminded […]

HP Elite c1030 Chromebook: The Corporate Notebook We’ve Been Awaiting

I’ll be honest: I don’t get Chromebooks. When they first came out, they didn’t use Android, which was Google’s most successful OS, and didn’t run Android apps. While they now run Android apps, most are still mostly focused on smartphones, not laptops. I then thought they would be used as a cloud client and do […]

HP EliteBook 845 G7 Laptop: A Wolf in Sexy Sheep’s Clothing

It seems like we’ve been dealing with this pandemic for years, and with our shift in behavior has come a shift in what we want and need in a laptop. Intel-based laptops are in short supply, and they are likely to remain so until the demand from those now working and studying from home is […]

Surviving the Election by Building a New AMD Desktop PC

Last week there was a huge election in the U.S. with both sides so divided on core issues (starting with the truth) that you’d be right to wonder if citizens lived on the same planet, let alone the same country. As a result, the stress level for those of us living here was off the […]

Apple ARMs its PCs: Drilling Through the Spin to See the Future

Apple is historically very hard on subcontractors, often dictating the price they will buy a product. This approach works with smaller firms but didn’t work well with Intel or Qualcomm, and after some creative attempts to drive down component prices, Apple has now decided to build its own SoC.  This SoC, or System on Chip, […]

Three Big Takeaways from Lenovo Tech World

Lenovo held its Tech World event last week, and like its peers, the company conducted the event virtually.  Of the other industry events so far, Lenovo has been the strongest in demonstrating diversity in its staffing and connecting new product offerings to specific customer use-case examples. Each speaker focused on addressing the need to address […]