Rob Enderle

About

Rob Enderle is a principal at Enderle Group. He is a nationally recognized analyst and a longtime writer for eWEEK and Pund-IT. Enderle is considered one of the top 10 IT analysts in the world by Apollo Research, which evaluated 3,960 technology analysts and their individual press coverage metrics.

AMD Advantage Builds On The Intel Evo Trend

Intel Evo, as a program, was and is inspired in that it has broad applicability to the need to better assure an Apple-like experience assured by Intel. AMD has responded with a similar program, currently focused on gaming computers, called AMD Advantage, which uses a broader blend of vendors to accomplish a similar goal. AMD […]

The Alienware X15: Perfect Blend of Size, Battery Life, Performance

Alienware is an exciting company. It represents arguably the most powerful computing brand in the PC gaming space, and it is a subsidiary of Dell Technologies. Gaming laptops used to be more like portable desktop computers; they were heavy, ran hot, and had battery performance that you could measure in minutes. I often wondered why […]

Microsoft Build: The Real Difference Between Microsoft And Apple

Apple and Microsoft were both birthed by the creation of the PC. Apple first, and then Microsoft, and the two firms were then known as the “Pirates Of Silicon Valley” even though Microsoft was up in Seattle. Apple has primarily remained a hardware company, shifting impressively to consumer devices, and their most potent product is […]

The HP Elite Folio And Picking Your Ideal Laptop

We have a ton of change going on in the laptop market right now. New technology from Apple, AMD, Qualcomm, Intel are creating new opportunities for design creativity, and each of the vendors are putting their spin on the result. For many of us coming out of the pandemic, we are working very differently as […]

How The Third Generation Amazon Echo Show 10 Will Become The Future Desktop PC

I’ve been playing around a lot with the Third Generation Amazon Echo Show 10, and it hit me earlier today that this form factor might be an ideal starting platform for the next-generation Desktop PC. What makes this generation of Echo different is that it has a 10 inch screen that attempts to follow you […]

IBM Announces 2nm Process Technology And Becomes A Kingmaker

In the world of microprocessors, there is a battle going on: who will be the King of Process Technology? The outcome of that battle will largely depend upon who can produce parts that generate the best performance per watt and how small of a device you can place the resulting chip into. Intel, once a […]

Anticipating Amazon’s Formal Disruptive Entry Into The PC Space

Next month, Amazon will launch its first PC-like product with a version of the Amazon Fire tablet bundled with a keyboard; it includes one-year of Microsoft Office 365 use.  At a price well below $300, this product provides an interesting alternative to offerings like the iPad Pro and Surface Go, both of which are more […]

The 15” AMD Ryzen 7 Microsoft Surface Laptop: Beauty That Isn’t Just Skin Deep

The Surface line of products is fascinating because it was created to fight a threat that mainly didn’t materialize. Granted, that may have been because Surface showed up, but the iPad threat it was designed to fight pretty much petered out early last decade. The iPad is getting stronger, but so is Surface, and without […]

NVIDIA, LED Walls: Creating the Future Virtual Office

NVIDIA held its virtual GTC conference, and it was particularly fascinating. One session hit me where I live, though. It was by Kathryn Brillhart, Director of Virtual Production, Entertainment Technology Center, USC Cinematic Arts. She talked about how using large LED walls, NVIDIA’s Omniverse technology, and a ton of creativity created better, faster and cheaper […]

Google vs. Oracle: SCOTUS Ruling Supports Interoperability Trend

All around us, we are seeing a war of what was, versus what we are becoming. This battle isn’t new; every age has those that hang onto the past and attempt to block progress to the future. Slavery, women’s right to vote, minority voting, electric cars for gas cars, freedom of religion and even freedom […]