Peter Coffee

About

Peter Coffee is Director of Platform Research at salesforce.com, where he serves as a liaison with the developer community to define the opportunity and clarify developers' technical requirements on the company's evolving Apex Platform. Peter previously spent 18 years with eWEEK (formerly PC Week), the national news magazine of enterprise technology practice, where he reviewed software development tools and methods and wrote regular columns on emerging technologies and professional community issues.Before he began writing full-time in 1989, Peter spent eleven years in technical and management positions at Exxon and The Aerospace Corporation, including management of the latter company's first desktop computing planning team and applied research in applications of artificial intelligence techniques. He holds an engineering degree from MIT and an MBA from Pepperdine University, he has held teaching appointments in computer science, business analytics and information systems management at Pepperdine, UCLA, and Chapman College.

Intel Scales Developer Thinking

With hyperthreading, Intel Corp. offers the cost-effective performance of multithreaded execution without the infrastructure costs of multiprocessor systems. At the same time, by opening formerly internal hardware to use by applications, Intel invites developers to write code specifically for Intel hardware—reducing the value of being merely “X86-compatible” at the likely expense of Advanced Micro Devices […]

Tuple Data Model Faces Real World

A tuple is neither an exotic fungus nor an adults-only entertainment. Defined with misleading simplicity as “a series of typed values,” the tuple can be to distributed computing what a base pair is to a molecule of DNA: Tuples carry information and provide their own form of organization—in a manner that may seem inefficient—but they […]

Can the Net Protect Itself?

To have a long, lucrative criminal career, you have to be hard to find. Technology, therefore, determines how well crime pays—and todays IT trends clearly favor the bad guys. Preachers and philosophers might like to think theyre the ones who inspire good behavior, but engineers and economists are closer to the truth. For example, look […]

Dont Get Thrown for a Loop

Youve surely heard the conjugation “I am firm, you are obstinate, he is pigheaded.” Similarly, IT architects often seem to be saying, “I am in the loop, you are a system bottleneck, he is an error-prone manual operation.” The proper task of IT depends on which of these descriptions actually fits the situation—from the viewpoints […]

The Dow Insecurity Average

At the end of 1999, when Intel became a component of the Dow Jones Industrial Average, I chastised that financial reporting company for reducing the value of this once-respected measure of economic health. “Exxons oil in the ground and refineries above the ground will hold their value far longer than Intels soon-to-be-obsolete chip fabs,” I […]

The Next 20 Years

The 20-year-old PC looks a lot like a 20-year-old PC user: Its bigger than when it was born. The 160KB, single-sided floppy disk has grown at 80 percent per year to become the 20GB hard disk more common today. Memory has grown at more than 45 percent per year, from 64KB to a typical 128MB […]

The New Wealth of Nations

In the 1700s, a British citizen could not legally emigrate if he knew how to design and build textile machinery. An ambitious 21-year-old named Samuel Slater, having just finished his apprenticeship in the textile industry, called himself a farm worker and went to America—where it suddenly turned out he remembered all hed been taught. Slaters […]

Tools Will Put .Net to Work

Microsofts forthcoming Visual Studio .Net development suite, especially its Enterprise Architect edition, will refocus developers efforts and expectations more than any previous generation of programming tools or application design/maintenance systems. Yes, I know that this is lofty, sweeping praise, but most of the discussion about this long-awaited package has focused on Internet technologies rather than […]

Bluetooth to Your Rescue

Skeptics have accused bluetooth of being a solution in search of a problem, but this years IEEE Computer Society International Design Competition shows that Bluetooths strengths can address real needs—beyond eliminating wires in our personal area networks. My favorite is the third-place winner, The Poket Doctor from Brigham Young University. Imagine a paramedic team arriving […]

Geekspeak: July 23, 2001

At what point does a technical preference turn into a jihad? I felt as if Id been dragged across that line when this full-width bumper billboard exited the parking lot ahead of me. Regardless of the merits of competing operating systems, the death of Windows would have about the same effect on IT that the […]