Peter Coffee

About

Peter Coffee is Director of Platform Research at salesforce.com, where he serves as a liaison with the developer community to define the opportunity and clarify developers' technical requirements on the company's evolving Apex Platform. Peter previously spent 18 years with eWEEK (formerly PC Week), the national news magazine of enterprise technology practice, where he reviewed software development tools and methods and wrote regular columns on emerging technologies and professional community issues.Before he began writing full-time in 1989, Peter spent eleven years in technical and management positions at Exxon and The Aerospace Corporation, including management of the latter company's first desktop computing planning team and applied research in applications of artificial intelligence techniques. He holds an engineering degree from MIT and an MBA from Pepperdine University, he has held teaching appointments in computer science, business analytics and information systems management at Pepperdine, UCLA, and Chapman College.

Variations on Three Systems Themes

My letter of last week, urging that systems be designed to doubt themselves, generated a surprising amount of reader mail for a week when so many offices were closed and so many people were taking time off. Three themes emerged. i) Systems cant be designed to be idiot-proof, at least not at any reasonable cost, […]

Systems Must Be Designed to Doubt

My son looked at the minuscule trunk of the rental car, then at our stack of luggage—made larger than usual by an extra suitcase full of Christmas gifts, on their way to their place below the tree at his grandparents house. Politely, but firmly, he said, “No way, Dad.” And something was clearly wrong, because […]

A Year Is Not Enough for Tech Predictions

Those who dare to make year-ahead predictions should remember Bill Gates accurate 1997 observation: “There is a tendency to overestimate how much technology will change in the next two years, and a similar tendency to underestimate how much things will change in the next 10 years.” Most predictions of whats ahead look wildly optimistic 12 […]

A Web Services Holiday Letter

Every December revisits the (mostly) good-natured debate over holiday letters: those page-length greetings, ranging in tone from a chatty but generic personal letter to a message from a corporate annual report, that families send along with their Christmas cards. If your stack of end-of-year greetings included, in between the cards from the Webers and the […]

Every Machine Needs an Off Switch

Remember Robert McCloskey’s story of Homer Price and the doughnut machine? The thing made doughnuts beautifully, but they couldn’t figure out how to turn it off. Complications ensued, and elementary school teachers wound up with an example that they could use to teach principles of supply and demand. Homer and his Uncle Ulysses, just trying […]

Extensis Revs Up Portfolio Suite.

Extensis Portfolio suite for digital asset management combines intuitive media storage and retrieval with cross-platform flexibility and enterprise-scale database handling. For Windows and Mac OS users, the $199.95 Portfolio client turns a disk full of photos into a readily searchable archive with extensive metadata capabilities. The 7.0.4 update, released last month, keeps the product abreast […]

Fashion-Technology Fusion Threatens Security

Employers can make rules about technology use in the workplace, but they cant tell employees whats in style. Thats a problem as personal technology continues to evolve—from what we have on our desks to what we carry to meetings to what we wear all day. Science-fiction writers got there first. In March 1987, Analog magazine […]

Service Economy Brings New Technology Demands

Information technology has a well-hyped reputation for exponential rates of improvement, but productivity growth in delivering IT-enabled services has fallen short of whats been achieved in less glamorous sectors of the economy. As services come to dominate global markets, its critical for U.S. systems scientists and professionals to find ways to apply capital and technology […]

An Applications View on Security

When information warfare experts want to set the proper base line for whats “secure,” they point out that the only completely protected machine is one thats disconnected from the network and preferably turned off. Application development security begins from an equally useless zero point: The only completely secure application is one that accepts no input […]

Factories and Factions

The eWEEK Excellence Awards for 2004 are now accepting entries. Developer productivity is critical to achieving next years IT goals, and developer acceptance is vital to the success of any IT platform, so I hope to see developer tools well represented in the field of entries that well be judging as the new year begins. […]