Pedro Pereira

Tying the Knot

Live together long enough with your girlfriend or boyfriend, and sooner or later the topic of marriage will come up. Relationships evolve. And the cornerstone of that evolution is security. Whatever the relationship, personal or business, certainty is paramount. Channel companies understand relationship as well as anyone. Being smack-dab in the middle of a wide […]

Toshiba Targets Channel with Low-Price Notebooks

Toshiba has introduced a new line of Tecra notebooks in an effort to make it easier for businesses and the resellers that serve them to buy its products. The computer arm of Toshiba America Information Systems, Inc., this week, rolled out the Tecra L2, a new line of business notebooks, which includes two pre-built models […]

Channel Choice Means a Brighter Future for HP

Sometimes a vendor makes a move that indisputably makes so much sense, one has to wonder why nobody thought of it before. Such is not the case with Hewlett-Packard Co.s decision to redirect its direct-sales organization in Colorado to a partner-supporting role. Partners had for years been clamoring for the Palo Alto, Calif., vendor to […]

AMDs Image Problem

AMD has an image problem, and the company knows it. It is a distant second to processor market-share leader Intel and, as such, is often perceived as the one with the less desirable product. Pretty much what all end users have historically gotten from AMD—by way of marketing, print and online ads—is the sense that […]

AMDs Challenge: Fixing an Image Problem

AMD has an image problem and the company knows it. It is a distant second to processor market-share leader Intel Corp., and as such, it is often perceived as the one with the less-desirable product. Pretty much all end users historically have gotten from AMD by way of marketing is the sense from print and […]

Oracle Faces Uphill Channel Climb

It appears that Oracle has finally discovered small and midsize businesses. While just about every other company in the IT universe has been tripping over itself to capitalize on that lucrative market, the Redwood Shores, Calif., database giant has kept busy buying enterprise software companies. But Oracle Corp. recently signaled some interest in the upper […]

Technology Breeds Crime and Fights It

Technology and crime are uneasy partners. As hackers, crackers and sundry cyber-attackers prove almost daily, turning technology into a tool of crime is a simple proposition. “Technology breeds crime. It always has, it always will,” said Frank Abagnale, the con-artist-turned-FBI-associate whose exploits were depicted in the Hollywood blockbuster “Catch Me If You Can.” Abagnale spoke […]

End Channel Conflict

Its a story as old as the IT channel itself: a reseller contacts a vendor for product information to prepare a customer bid; next thing you know, a vendor sales representative tries to steal the customer with a lower price. Such incidents could be the result of an unstated policy within the sales staff that […]

Lenovo Partners Left Empty-Handed

Sales of IBM PCs under new owner Lenovo have proven so successful that the company is having trouble filling orders for some models, according to a Lenovo executive. For Lenovo Group Ltd. channel partners trying to fill customer orders, the product constraints are a hassle. Some partners worry their end-user customers will switch to other […]

VARs Should Stave Off Spending Cuts with Services

While the IT spending outlook for the rest of this year remains strong, concerns are growing about prospects for next year. Forrester Research reported early last month that CIO confidence has dipped to the lowest level since the first quarter of last year, which the research company warns could translate into IT spending cuts. For […]