Matthew Rothenberg

While Apple has a way of proving me wrong at the most inopportune moments, Im beginning to suspect that the Mac makers recent torrent of product announcements may have slowed for the month. I must confess I was becoming a little jaded after a dizzying stretch of weekly rollouts that included (in chronological order) the […]

Apple Computer Inc. last week reorganized its sales and marketing groups aimed at education buyers, and brought back an exec from Apples early days to lead the effort. According to a companywide memo issued by Apple CEO Steve Jobs, the Cupertino, Calif., company is combining its education sales and marketing teams into one education business […]

Microsoft Corp. today delivered two free upgrades aimed at Mac users: a tweak to the Mac OS X version of its Office suite that takes advantage of a hitherto-unannounced upgrade to Apple Computer Inc.s OS and Version 3.0 of its MSN Messenger instant-messaging package. Both Microsoft Office v. X Service Release 1 and MSN Messenger […]

CUPERTINO, Calif.—After years of speculation about plans for rack-mounted server hardware running the Mac OS, Apple Computer Inc. on Tuesday took the wraps off the Xserve and offered a “technology preview” of a 14-drive RAID storage system. The system, which Apple CEO Steve Jobs announced at last weeks Apple Worldwide Developers Conference in San Jose, […]

Apple Computers announcements at this weeks Worldwide Developers Conference seem to have brought a lot of grownups out of hiding—and many of them emerged ready to respond to my latest column. Dont get me wrong: Previous installments focusing on Apple and the Mac have prompted plenty of intelligent responses (both pro and con), and Ive […]

For some of us with a stake in advance knowledge of Apples moves, the Monday kickoff of Apple Computers Worldwide Developers Conference represented sweet vindication of long-simmering personal obsessions. Daniel Drew Turner (who covered CEO Steve Jobs WWDC keynote speech in San Jose, Calif.) and I finally got Apples official line on Jaguar, the next […]

Apple Computers announcement Monday of a new all-in-one Mac for the education market evoked a frisson of nostalgia for the initial iMac rollout in May 1998. The new system, dubbed the eMac, represents a throwback to the design stylings of the original all-in-one consumer desktop introduced under the Steve Jobs administration. Like the Rev A […]

Well, that wasnt much of a surprise! Im referring, of course, to Microsoft Corp.s recent declaration of fealty to the Mac platform. The software giant last week invited the media to the Mountain View, Calif., home of its Macintosh Business Unit. There, MacBU General Manager Kevin Browne sought to allay any remaining concerns that the […]

Apple Computer Inc. on Wednesday forged a new connection to FireWire when it acquired Zayante Inc., a company focused on developing components based on the connectivity protocol. While Apple declined to provide details of the deal or specify how many Zayante employees will remain on board, spokeswoman Natalie Sequeira said that Zayante President and CEO […]

Funny: I didnt think I was stirring up anything particularly controversial with my last column, in which ruminated on the recent drought of Apple Computers next-generation iMacs and CEO Steve Jobs announcement at Macworld Expo/Tokyo that rising component prices had compelled the company to raise the price of the consumer desktop systems by $100 across […]