Mark Roberti

The Auto-ID Center, which is creating a universal electronic product code for radio frequency identification technology, has trumpeted the idea that RFID tags and readers will be able to track items from the far end of the global supply chain right to store shelves. The centers vision has led many industry observers to assume that […]

Wal-Marts new push to require its top 100 suppliers to use RFID tags on cases and pallettes of consumer goods shipped to its distribution centers and stores by January 2005 will give the sensor technology its first broad, real-world test. There are cost, technology and privacy concerns related to the broader use of these sensors, […]

The Auto-ID Center, which is creating a universal electronic product code for radio frequency identification technology, has trumpeted the idea that RFID tags and readers will be able to track items from the far end of the global supply chain right to store shelves. The centers vision has led many industry observers to assume that […]

Mauro Benetton, director of marketing for the company that bears his name, admits the flap caught him off guard. In March, a group called CASPIAN (Consumers Against Supermarket Privacy Invasion and Numbering) called for a boycott of the Italian apparel company after learning that it planned to use radio frequency identification tags to track its […]