David Needle

About

Based in Silicon Valley, veteran technology reporter David Needle covers mobile, bi g data, and social media among other topics. He was formerly News Editor at Infoworld, Editor of Computer Currents and TabTimes and West Coast Bureau Chief for both InformationWeek and Internet.com.

Syntasa Aims to Unlock Big Data Value With Marketing as a Service

Business intelligence tools have long been important to helping companies spot buying patterns, product return rates and other information useful in product development and support. But the information is by definition old because the analysis often happens days or weeks after the purchase information has been collected. In this age of social media, the popularity […]

Salesforce Aims to Boost Mobile App Deployment With Lightning Tools

Building on last year’s release of its easy-to-use, visual developer platform Lightning, Salesforce has announced the availability of Salesforce Lightning Components and AppExchange for Components. The idea behind Lightning is to simplify the development of enterprise mobile apps via point-and-click and drop down menus and templates. Components, which include handy functions such as search, mapping, […]

Home Depot, Workday, Mint Execs Offer Tips on Building Hit Mobile Apps

SAN FRANCISCO—Software developers and enterprises of all kinds want to reach the growing number of mobile users who have ditched the desktop in favor of smartphones and tablets. But while users may love their mobile devices, they don’t love apps that are overly intrusive and stray from simple design concepts.That was the message conveyed by […]

Cloud Computing Means Vendor Lock-In, but It’s Not All Bad

MOUNTAIN VIEW, Calif.—The allure of cloud systems, such as Amazon Web Services (AWS) and Microsoft Azure, is unmistakable. Companies can stop investing in expensive, hard-to-maintain data centers and move to the cloud where they only pay for the resources (compute power and storage) they need, and the vendor maintains the infrastructure. The value proposition is […]

Experts Debate Big Data’s Next Phase of Growth

MOUNTAIN VIEW, Calif.—With the growth of big data comes the challenge of analyzing and accessing the right information from among the huge stores of data today’s systems can collect. Companies typically employ data scientists to help in the effort, but a panelist here at the AlwaysOn Silicon Valley Innovation Summit said future growth is tied […]

Salesforce Marketing Cloud Delivers Wider Range of Online Ad Services

Salesforce.com released a new generation of the Marketing Cloud, which the company said is designed to address the needs of companies looking to expand beyond traditional online media buys to social and mobile media with a broad set of online services. The Salesforce Marketing Cloud gives marketers the ability to automate the process of launching […]

Enterprise Execs Claim Encouraging Results From Hadoop Deployments

SAN JOSE, Calif.—With any new technology there are likely concerns about whether it’s worth the investment in time, expense and deviation from the tools and infrastructure any organization is already familiar with. But a panel of enterprise IT executives speaking at the Hadoop Summit here said they have no regrets about diving in with Hadoop […]

Hadoop Summit: Wrangling Big Data Requires Novel Tools, Techniques

SAN JOSE, Calif.—Business, science and academic researchers have access to an unprecedented array of data to mine and discover significant trends, from social network chatter to consumer buying patterns, credit card transactions and even sports statistics. But speakers at the Hadoop Summit here June 10 noted that many organizations aren’t aware of the novel techniques […]

Hadoop to Shine in Big Data’s Next Phase, Predictive Analytics

SAN JOSE, Calif.– Over the next few years, Hadoop will be adopted by virtually all enterprises and become just as much a part of the core IT infrastructure as database management systems, according to Mike Gualtieri, principal analyst at Forrester Research. “It’s a data operating system and a fundamental data platform that in the next […]

Velocity Conference: Boosting Online Performance Takes More Than Speed

SANTA CLARA, Calif.—Patrick Lightbody, a product manager with software performance management company New Relic, ditched his favorite food truck because of his new Apple Watch. More than just an amusing story though, it served to highlight the changes coming in mobility and user interfaces as well as the ever-growing appeal of real-time response. Lightbody loved […]