David Needle

Salesforce.com has been pushing to make analytics more accessible to users of its CRM platform and now it’s aiming to do the same for those customers’ business partners, such as resellers and manufacturers. In February, Salesforce announced that data and insights from its Sales Wave data analytics application would be available from directly within the […]

Salesforce.com continues to expand the capabilities and reach of its cloud applications with the March 15 announcement of a new offering for Service Cloud customers. The CRM giant says Field Service Lightning is designed to bring repair personnel, service representatives and other field workers into the mobile era by giving them real-time access to the […]

Salesforce.com has bolstered Salesforce Shield, its network activity monitoring system, with a new Transaction Security feature that keeps track of who is authorized to access sensitive data and flags attempts to access protected files by unauthorized users. Salesforce Shield, originally released in July 2015, enabled IT administrators and security specialists to see user activity at […]

As its name implies, Salesforce.com has traditionally targeted sales and marketing departments with its cloud-based customer relationship management (CRM) platform, but Salesforce.org, the philanthropic arm of the cloud computing giant, has a different mission. On March 1, Salesforce.org announced the release of a Higher Education Data Architecture (HEDA), open source code and a set of […]

Salesforce.com announced its Salesforce Health Cloud last September, giving potential customers a chance to kick the tires while the company made some final tweaks before its full official release Feb. 29 at the HIMMS (Healthcare Information and Management Systems Society) conference in Las Vegas. Salesforce also shared more Health Cloud details and partnership news. Salesforce […]

Twitter may be best known as a consumer social network, but it can be a useful tool to business as well. In fact the San Francisco-based social media firm has been developing new services for businesses including Customer Feedback and Direct Message that Salesforce.com says it’s eager to integrate with its Customer Relationship Management platform. […]

Search engines, online maps and consumer review sites like Yelp make it easy to locate a restaurant or other retailer you may want to visit, along with their hours of operations and content like dinner menus. But easy doesn’t always mean accurate. Retailers change locations, store hours and prices, and that information isn’t immediately updated […]

SAN JOSE, Calif.—A panel of industry experts here debated the merits and impact of big data following a preview of an hourlong documentary on the topic that will premiere nationally on PBS channels Feb. 24. The documentary, The Human Face of Big Data, is based in part on the coffee table book of the same […]

Sales people and the companies that support them are always looking to shave time off the selling process. The latest release of Sales Wave analytics application aligns with that goal by making rich analytics and sales performance data part of the Salesforce Customer Relationship Management system so users don’t have to go elsewhere to a […]

SAN FRANCISCO—Salesforce.com is using its Lightning technology to revamp its suite of cloud Customer Relationship Management applications to enable businesses of every size to run their sales operations on smartphones and tablets. “Mobile isn’t just about bringing the Salesforce app to the phone; that will never work,” said CEO Marc Benioff at an event here […]